HOPE FOR THINNING - DAMAGED HAIR 3 BOXES BIOXCIN FORTE SHAMPOO IN 1 BOX BIOTA Botanicals Proactive Herbal Care is a complete line of herbal shampoos and conditioners created specifically for those who are beginning to see changes in their hair volume and texture. Changes in hair volume, can happen for many reasons, including diet, stress, over-treatment, over-styling and the sun among other causes. BIOTA's Proactive Herbal Care collection address thinning - damaged hair with an infusion of our breakthrough herbal blend called Herbal BioComplex B11, our proprietary combination of herbal extracts with naturally occurring minerals and essential fatty acids that nourishes the scalp. Regular and continued use revitalizes your hair and encourage better nourished, stronger, thicker and fuller looking hair, PLUS specific ingredients to address your daily care and beauty needs. BIOTA Proactive Herbal Care collection is a complete line of herbal hair care solutions specifically formulated for you HAIR We love it. Thick, shiny, run-your-fingers-through-it-hair. But the long and short of it is it's completely natural for our hair to change in volume and density over time. The problem with thinning - damaged hair is not always what's visible. It's how it rocks a woman's self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self image and emotional well-being. The American Hair Loss Association estimates that women make up roughly 40 percent of Americans experiencing thinning hair and the majority of women will experience some thinning by midlife. SO, WHAT ACTUALLY HAPPENS Most people lose between 50-100 strands a day. But, why Usually means a reduction in volume as well as less physical hairs on our head. As strands diminish in number, there is a lack of density. Thinner hairs tend not to grow past a certain length.